Ruai — Reply Using AI
Capture more enquiries
without hiring another receptionist.
Ruai answers calls, captures customer details, arranges bookings or callbacks, and helps follow up enquiries so your business responds faster, looks more professional and loses fewer opportunities.
A professional first-response layer for busy businesses, owners and teams.
Missed call calculator
Estimate how much unanswered calls could be costing your business.
Estimated lost opportunity
Even a small number of recovered enquiries can help cover the cost of your AI receptionist.
Start free trialBuilt for businesses where fast response matters.
Trades, clinics, garages, salons, property teams, hospitality and local services use Ruai to capture enquiries and keep customers moving.
The real cost of slow response
Customers are lost when calls, bookings and follow-ups slip through.
Calls interrupt the work
When you are with a customer, driving, serving clients or managing the team, every call becomes a choice between stopping the work or risking the enquiry.
Enquiries go cold quickly
Slow replies, missed callbacks and forgotten quote follow-ups can turn warm interest into lost business.
Admin pressure builds up
Booking requests, customer questions, reminders and follow-ups often fall on the owner or team, creating extra pressure and inconsistent service.
Front desk without the full-time cost
Professional customer response without hiring another member of staff.
Ruai gives your business a reliable first-response layer that answers calls, captures enquiries, arranges next steps and follows up customers while your team stays focused on the work.
Hiring reception or admin support can cost tens of thousands per year once salary, employer costs, holiday, sickness, recruitment, training and management time are included. Ruai starts from £99/month, giving businesses a practical way to handle customer enquiries without taking on another full-time overhead.
Lower front-desk cost
Handle calls and enquiries without committing to another salary, recruitment process or long-term staffing cost.
Support your existing team
Already have admin or reception support? Ruai can help with overflow calls, out-of-hours enquiries, reminders and follow-up so your team can focus on higher-value work.
More consistent response
Every customer is handled through an agreed call flow, helping enquiries move towards the right next step even when your team is busy.
Hiring admin or reception
- Salary and employer costs
- Holiday, sickness and training
- Recruitment and management time
- Limited availability
Ruai
- From £99/month
- 24/7 call answering
- Enquiry capture and routing
- Booking, confirmation and follow-up workflows
Ruai is not positioned as a full replacement for every receptionist. It is a practical first-response layer for businesses that need calls answered, enquiries captured and customers followed up more consistently.
How it works
From first call to follow-up, Ruai keeps the customer moving.
01
Answers the call
Picks up quickly, professionally and in your business name.
02
Captures the enquiry
Asks the right questions and records the details your team needs.
03
Routes the next step
Moves the customer towards a booking, callback, quote request or handover based on your setup.
04
Confirms and follows up
Sends next-step messages where configured and helps stop enquiries, quotes and booking requests from going silent.
Live call flow
See how Ruai captures and moves an enquiry forward.
A real customer journey should not end with a missed call, voicemail or forgotten follow-up. Ruai helps turn the first contact into a clear next step.
- Answers in your business name
- Captures the details your team needs
- Sends confirmations and follow-ups where configured
Incoming call
New customer enquiry · +44 7700 900812
Enquiry type detected
Appointment request
Customer details captured
Sarah · SW11 · callback requested
Appointment or callback arranged
Tomorrow, 9:00 – 11:00
Confirmation sent
SMS sent
Follow-up scheduled
In 48 hours
More than call answering
A customer capture system for busy businesses.
Ruai helps you respond faster, capture more detail, follow up more consistently and understand where customer opportunities are being lost.
Follow-up insurance
Reminders, quote follow-ups and booking confirmations help stop warm enquiries from going silent.
Escalation rules
Urgent, complex or sensitive enquiries can be flagged so the right person knows when human attention is needed.
Business insight
Call summaries and enquiry patterns can help you understand what customers ask for, when they call and where opportunities may be missed.
Controlled before it goes live
Your AI front desk, configured before it speaks to customers.
Ruai is set up around your business, your services, your customer questions and your escalation rules, so you know how enquiries will be handled before it goes live.
You are not switching on a random AI voice and hoping for the best. Ruai is configured, tested and reviewed before it starts handling real customer calls.
Built around your call flow
We map what customers usually ask, what details your team needs and what should happen next for different enquiry types.
Escalation stays under your control
Urgent, complex or sensitive enquiries can be flagged, routed or passed back to your team based on rules agreed during setup.
Clear summaries after the call
Your team can receive clean enquiry summaries, so you know who called, what they needed and what the next step should be.
Before Ruai goes live
- 01
We learn your business
- 02
We build your call flow
- 03
We test real scenarios
- 04
You approve the setup
The result is a professional first-response layer that helps your business answer faster, capture more enquiries and stay in control.
Book your free 14-day trialPricing
Choose the AI receptionist plan built around your call volume.
Start monthly, or save 40% on your first year when you choose yearly billing.
Yearly shows the first-year launch discount. Standard pricing may apply after year one.
Scroll to compare plans →
Not sure which plan fits? Start a free 14-day trial — we’ll estimate your usage and recommend the right setup before you go live.
Extra minutes and SMS billed monthly on actual usage. Launch setup offers limited to qualifying early customers.
Built for call-led businesses
Made for businesses where every call can become revenue.
Trades & contractors
Plumbers, electricians, builders, roofers, decorators and landscapers.
Restaurants & hospitality
Restaurants, cafés, hotels, event venues and catering businesses.
Estate agents & property services
Estate agents, letting agents, property managers and maintenance teams.
Professional services
Accountants, consultants, mortgage brokers, financial advisers and business advisers.
Healthcare & private clinics
Dentists, physiotherapists, chiropractors, private clinics and therapy practices.
Legal services
Solicitors, conveyancers, immigration advisers and claims firms.
Beauty & wellness
Salons, barbers, spas, massage therapists and aesthetics clinics.
Automotive services
Garages, mobile mechanics, MOT centres, car detailing and tyre shops.
Early access
Founder-led setup for the first businesses that join.
You will not be left to figure out an AI system on your own.
Built around your business
We configure Ruai around your services, customer questions, availability, escalation rules and follow-up process before it handles real customers.
Direct launch support
Early customers receive hands-on setup support so the call flow can be tested, refined and approved before wider rollout.
No fake testimonials. No inflated claims. Just a practical early-access offer for businesses that want fewer missed calls and better follow-up.
Book your free 14-day trialNo card required. We will confirm the right setup before anything goes live.
Free trial
Book your free 14-day trial
Tell us about your business and we'll contact you to confirm your call flow, setup needs and the best Ruai plan for your usage.
FAQ